Working with organisations dedicated to improving the lives of patients and carers
A Patient-Focused Approach
Pharmaceutical companies are striving for a more patient-focused approach. Achieving this requires cultural change throughout the organisation. The need to create infrastructures and embed patient engagement and advocacy into all functions and at all levels of the company, is a critical element in drug development and shaping future healthcare solutions.
Patient Engagement
Partnering with patients, their carers, patient organisations, healthcare professionals and researchers is crucial to truly understanding what it is like to live with a specific medical condition. Focusing on unmet medical needs and what is important to patients helps to identify the best clinical outcomes. By incorporating patient and carer voices and experience, the drug development process is enhanced.
Patient Advocacy
Working collaboratively with patients and patient organisations to shape the environment through disease awareness and policy change, to support and drive better outcomes for patients.
